Reporting is free. Answers are metered.

All 16 Search Performance reports, all 13 Site Health reports, the four GA4 Traffic reports and up to 10 properties. It is not a trial, so there is no expiry date and no card. New accounts also get 100 credits, which covers one full answer-engine scan across ChatGPT, Claude, Gemini and Perplexity. Ongoing answer-engine monitoring starts at $19/mo.

You write the prompts your customers would type, and Prism puts them to ChatGPT, Claude, Gemini and Perplexity on the schedule you set. The complete response is stored rather than a score. From that text Prism pulls whether your brand was named and where in the answer, the sentiment around the mention, every other brand that appeared, every URL cited, and any follow-up searches the engine ran before it answered.

Credits pay for answer-engine calls, and nothing else on the platform touches them. An answer fetched with live web search costs 4 and a cached one costs 2, so ten prompts across all four engines works out at roughly 140 credits a run. They reset monthly and do not roll over.

Ten on Starter, 50 on Pro and 100 on Enterprise, per property. How often they run is yours to set, and the credit cost of a run is shown before you schedule it.

Google’s API only serves 16 months. Connecting a property queues a backfill of that whole window, a month per pass, and every daily sync after it is stored permanently, so your history keeps growing past Google’s cap. Each sync also re-pulls a five-day window, because Search Console finalises its numbers two to three days late.

Yes, for any query in your Search Console data. Open it from the Keywords report and Prism lists every URL that has been returned for it inside your stored history, with the dates the page Google predominantly shows handed over from one URL to another. A change is only counted once the incoming page has been the highest-impression page on at least 7 of the next 10 days that carry data, so a one-day flip is not reported as a swap, and a change too recent to judge is marked as pending. Prism records that the page changed and when, not why.

Whether Google can have the page at all, which covers the status it returned, where its redirects end up, what its canonical points at and whether the robots meta tag and the X-Robots-Tag response header agree. Then whether the page is worth having: length, near-duplicates, and titles and meta descriptions that are missing or reused. Then what links to it, what it links out to, and how it scores when Lighthouse runs against it. Findings are grouped by severity in Issues, and Fix First classifies the same list by what each one is doing to your traffic.

No. Search Console and GA4 connect by read-only OAuth, and Google hands back a token rather than a password.

Both, from billing settings, with no contract. Plan changes take effect at the start of your next billing cycle; cancelling stops any further charge.