Count every mention as you, however they spell it.
One list of who you are, what you sell and who you compete with — read by every prompt Prism writes and every report that counts a mention.
One vocabulary makes every number more accurate.
Nothing on this screen produces a report. Everything on it decides what the reports count: miss an alias and share of voice undercounts your own mentions.
- Brand
- Your own name and every alias people use for it — what turns a mention in an answer into a mention of you.
- Products
- The things you sell, so a prompt about a product line can be told apart from a prompt about the company.
- Competitors
- The rivals you already know about. The ones you do not get found for you, further down this page.
- Sectors
- The markets you compete in, used to frame prompts and to group topics.
- Audiences
- Who you sell to — how a prompt gets written in a customer's words rather than a marketer's.
- Topics
- The subjects you want to be the answer to, shared by AI Visibility topics and query clustering.
- Markets
- The countries and languages you care about, so a report can be cut by market.
The engines spell you three ways.
Standardize merges the variants into one canonical brand — and the merge runs backwards over the answers already stored.
- Standardize
Abbreviations, misspellings and legal suffixes merged into one brand. Competitors get the same merge, so one rival in three spellings counts once.
- Rivals, discovered
A brand that keeps turning up beside you arrives here with a count of how often, and a button to start tracking it.
- Entity presence
What Google's Knowledge Graph currently says your brand is, beside your own list.
Frequently asked questions
What exactly is in the vocabulary?
Seven lists: your brand, products, competitors, sectors, audiences, topics and markets. Each entry carries the aliases it is detected by, and the same lists are read everywhere. Prompts are written from them, and every report that counts a mention counts against them.
What does Standardize do to answers already stored?
It re-counts them. Every answer is kept word for word, and the counting runs against the current vocabulary whenever a report is read, so a merge you make today applies to the answers you collected last month. The stored text itself is never rewritten.
Where do untracked competitors come from?
Out of the answers themselves. Prism reads each stored response for the brand names it contains, and a brand that appears without being in your tracked set is listed as untracked, with a count of how often it turns up and a button to start tracking it.
Elsewhere in Prism
Every report downstream counts against this list
- AI Visibility Mention detection, share of voice and the competitor leaderboard all count against these names.
- Search Performance Branded Search splits your queries into brand and non-brand using the brand list and its aliases.
- AI answer monitoring Prompt templates are written from your products, audiences and sectors rather than from a generic list.
- Segments A brand-versus-non-brand segment is the most common one people build, and it starts here.
More of the platform
- AI Visibility See exactly what ChatGPT says about your market: your prompts put to ChatGPT, Claude, Gemini and Perplexity on a schedule, every answer kept word for word, and the brands named on the days you were not. 18 reports.
- Search Performance Which queries have been sliding for six months, which of your pages are splitting a query between them, the dated moments Google changed the page it ranks for one. 16 reports over a Search Console warehouse that outlives Google's 16-month window.
- Site Health Severity says how alarming a crawl finding looks. Fix First classifies the same findings by what each one is doing to your traffic: broken while earning, recoverable losses, upside, housekeeping. 13 reports over one crawl.
- Traffic 4 reports off your GA4 property: Overview, Acquisition, Engagement, and Conversions & Revenue. Same property picker, same date range and same comparison period as Search Console, so clicks and revenue sit on one timeline.
- Actions Alert rules on clicks, impressions, CTR and position, checked on every Search Console sync, with anomaly detection running beside them. What fires becomes an owned task with a status and a due date.
- Reports One executive summary of the period, what moved it and the pages and queries behind the change, emailed to up to 20 recipients on a cadence you set. Every other report saves, shares by link and exports as CSV.
Ten minutes on the vocabulary pays back on the next run.
Fill in the brand, its aliases and a few competitors, and the reports count the right things on the next run.