Rank in Google.Get named by AI.
Prism tracks where you rank in Google and which brands ChatGPT, Claude, Gemini and Perplexity name when a customer asks about what you sell. Connect Search Console and sixteen months of history arrives with it.
Search Console, Analytics 4, Lighthouse, the Prism crawler and four AI engines flow in. Search, traffic, crawl and AI visibility reports come out.
Your customer types it, or asks for it.
Google hands you sixteen months of the first and nothing at all of the second. Ask an answer engine the same question twice and it replies differently both times. Prism watches both daily and keeps everything. When a position slips or an answer drops you, the evidence is still there.
- Yesterday corrects itself
Google finalises recent numbers late, so every sync re-pulls the days still settling.
- Backfilled on connect
Connect a property and the full 16 months of history queues automatically.
- Counted by meaning
Queries that mean the same thing count as one. Keyword Clusters, the nearest-query list on Keywords → Analysis and the AI ↔ SEO Bridge all run on it.
Know why traffic moved, months after it did.
Queries, pages, markets and SERP features, answered against every day Prism has ever held for your site.
- Opportunities
- Striking-distance queries, underperforming pages and sustained declines, surfaced automatically.
- Cannibalization
- See which pages compete for the same query, and which one should win.
- Click Gap
- Track queries gained and lost between periods, and where the clicks moved.
The day Google changed which page it ranks.
Open one query and see every URL that has ranked for it, the dates Google swapped between them, and how it performs by market and device.
- Page swaps, dated
- The day one of your URLs took a query over from another, with each page’s share of the impressions either side of it.
- A one-day flip is not a swap
- A change is reported once the incoming page has led on 7 of the next 10 days that carry data.
- The page ranking today
- Its status code, its indexability and its last crawl, beside the clicks it is currently taking.
Find out which brands the engines name instead of you.
Write the questions your customers ask. Prism asks ChatGPT, Claude, Gemini and Perplexity on your schedule and keeps every reply. Read the ones that named a rival and see which pages they trusted.
- Every answer, taken apart
Who was named, in what order, how they were described, and which URLs were cited.
- Competitors, discovered
Prism reads rival brands out of the answers themselves and counts how often each one turns up.
- Citation Gap
See the prompts where a competitor won the citation, exportable as an outreach list.
Fix what costs you traffic first.
Fix First sorts every finding by money. Broken pages still earning, losses you can win back, upside, housekeeping. Complete crawls, every page, Lighthouse included.
- Fix First
- Broken pages that still take clicks come first, then the losses you can recover.
- Issues
- All findings grouped by severity, with the share of pages affected.
- Crawl Comparison
- See exactly what changed between two crawls: pages, scores and issues.
- reports across three suites
- 49
- reports across three suites
- properties on the free plan
- 10
- properties on the free plan
- AI engines tracked on your schedule
- 4
- AI engines tracked on your schedule
- of history to start, kept forever
- 16mo
- of history to start, kept forever
The rest of the platform.
Prism checks your rules on every sync. What fires becomes a task with a name against it and a due date.
Four GA4 reports on the same property, date range and comparison period as your search data.
Merge name variants once and every report counts them as you.
Rules and anomaly detection that fire into a queue with an owner, status and due date.
Weekly or monthly summaries of what moved and why, for up to 20 recipients.
Brand vs non-brand, a folder, a market: pick it once and every report follows.
Every annotation carries a before-and-after click verdict.
Start free, and pay when you want AI answers.
Search, crawl and GA4 reporting are included on every plan. Paid plans add AI answer tracking, metered by credits.
- 1 property
- All 35 search, crawl & GA4 reports
- 3 months of history backfilled
- Community support
- 3 properties
- 16 months backfilled
- 10 AI Visibility prompts
- 3,000 monthly credits
- 10 properties
- 16 months backfilled
- 100 AI Visibility prompts
- 18,000 monthly credits
- 25 properties
- 16 months backfilled
- 100 AI Visibility prompts
- 60,000 monthly credits
Frequently asked questions
What do I get without paying?
Every report. All 17 Search Performance, 14 Site Health and 4 GA4 reports, on one site, with three months of history. No card, no expiry. Starter adds the full 16 months and AI answer tracking at $29 a month.
How does AI answer tracking work?
Write the questions your customers ask. Prism puts them to ChatGPT, Claude, Gemini and Perplexity on your schedule and keeps every answer in full. You see who got named, in what order, in what tone, and which pages the engines cited.
What is a credit?
Credits buy AI answers. Nothing else on the platform spends them. Each engine charges its own rate: 12 on ChatGPT, 10 on Claude, 18 on Gemini, 4 on Perplexity. One question across all four costs 44. Credits reset monthly.
How many prompts can I track?
Ten on Starter, 100 on Pro and Enterprise, per site. Set the schedule and Prism prices the run before you commit to it.
How far back does the data go?
Google serves 16 months and deletes the rest. Prism backfills all 16 the day you connect, then keeps every sync forever. Your history grows past Google’s cap from day one.
Can I see when Google swapped my ranking page?
Yes. Open any query and Prism shows every URL Google has ranked for it, with the date of each handover, which is usually how you spot two pages competing.
What does the crawler check?
Three things. Can Google reach the page: status codes, redirects, canonicals, robots rules. Is the page worth reaching: thin content, duplicates, missing titles. Is it fast: Lighthouse scores every page. Fix First then ranks what to do by clicks at stake.
Do you store my Google password?
Never. Search Console and GA4 connect through read-only OAuth. Google sends a token, not a password, and you can revoke it any time.
Can I change plan or cancel?
Any time, from billing. No contract, no call. Changes land on your next cycle and cancelling stops the next charge.
Connect a site. Watch 16 months load.
Setup takes two minutes and the backfill begins on its own. Free covers one property with three months of history.