Everything Prism does.
The full list. Each feature links to the page that explains it, and nothing here is a roadmap item.
The five big features.
Google serves a rolling 16 months and drops the rest. Prism syncs your Search Console data into its own store every day and keeps it, re-pulling the last few days because Google revises recent numbers, so your history carries on past Google's cap.
Prism crawls your whole site, scores each page with Lighthouse, and reads the X-Robots-Tag response header as well as the robots meta tag. Compare any two runs to see exactly what a release changed.
Your prompts put to ChatGPT, Claude, Gemini and Perplexity on a schedule. Prism stores the complete answer, so every number on every report traces back to the sentence it came from.
Define a campaign by URL and query patterns, give it a start and end date, and Prism tracks that whole group as one thing. The indexed view rebases every campaign to 100 so a big one and a small one are finally comparable.
A segment is a saved query group or URL group built from plain rules. Pick one in the toolbar and every Search Performance report stays scoped to it, so brand against non-brand is one click rather than a rebuild.
The complete list.
Everything Prism does, in one place. Each row links to the page where that feature is explained in full, and every one of them ships today.
Getting the data in
- Search Console warehousing
- A daily copy of every query and page, kept long after Google has dropped its own.
- Data warehousing →
- Meaning-based grouping
- Queries counted by what they mean, not how they are spelled.
- Data warehousing →
- Site crawler
- Every page fetched, checked and Lighthouse-scored, response headers included.
- Site crawling →
- Answer-engine runs
- Your prompts put to four engines on a schedule, with the whole response stored.
- AI answer monitoring →
- GA4 ingestion
- Sessions, engagement, conversions and revenue on the same dates as your search data.
- Traffic →
Working with it
- Smart Campaigns
- Group pages and queries into a launch and track that group over its own window.
- Smart Campaigns →
- Brand vocabulary
- Brands, products, competitors, sectors, audiences, topics and markets, in one place.
- Brand →
- Query categories
- Your own taxonomy over the query set, on top of the automatic intent classes.
- Search Performance →
- Keyword analysis
- One query on a page of its own: its history, its markets and devices, and the queries nearest to it in meaning.
- Search Performance →
- Page-swap history
- The dated handovers of the page Google ranks for a query, confirmed over the days that follow.
- Search Performance →
- Ranking-page health
- The crawl state of the pages ranking for a query, so an error or a noindex under a live query is visible.
- Search Performance →
Getting it back out
- Scheduled executive report
- Weekly or monthly, to up to 20 recipients, by email and in-app notification.
- Reports →
Around the edges
- Multiple properties
- Ten on the free plan, each with its own data, crawl, prompts and access list.
- Platform →
Most of this list is on the free plan.
Connect a property and see. Answer-engine monitoring is the only metered thing on the page.