Reports
The monthly report writes itself and sends itself.
The number a client reads in the email is the number you see on the screen — both come from the same warehouse, on the cadence you set.
Reports · scheduled
Four surfaces, one document.
Everything a client asks about the month — what moved, what drove it, what happens next — answered before anyone has to ask you.
- The report
- Clicks, impressions, CTR, average position, query and page counts for the period, each against the period before it, with the day-by-day chart and your annotations marked on it.
- Evidence
- The rows underneath the headline: which queries and pages gained, which lost, and how much of the movement each one accounts for.
- Next steps
- What the platform thinks is worth doing next, drawn from the same opportunity and issue data the app ranks in Fix First and Opportunities.
- Delivery
- Weekly or monthly, to as many as 20 email addresses, plus an in-app notification for everyone on the property.
Set it once. It keeps going.
Delivery is a setting, not a chore — and every other report in Prism is portable too.
- Weekly or monthly
To as many as 20 recipients per property, by email and in-app notification, on the cadence you set once.
- Saved views
Any report keeps its filters, dates and segment, and shares by link with somebody who has no Prism account.
- CSV out
Any report table exports to a spreadsheet.
Elsewhere in Prism
Every number in it traces back somewhere
- Data warehousing The period numbers and the year-on-year comparison come out of your own kept history — year three still has year one to compare against.
- Actions Annotations are marked on the report's chart, so a spike has its explanation attached.
- Segments Save a view scoped to non-brand queries and the report of it stays scoped.
- Traffic GA4 sessions, conversions and revenue for the same period, when GA4 is connected.
More of the platform
- AI Visibility See exactly what ChatGPT says about your market: your prompts put to ChatGPT, Claude, Gemini and Perplexity on a schedule, every answer kept word for word, and the brands named on the days you were not. 18 reports.
- Search Performance Which queries have been sliding for six months, which of your pages are splitting a query between them, the dated moments Google changed the page it ranks for one. 16 reports over a Search Console warehouse that outlives Google's 16-month window.
- Site Health Severity says how alarming a crawl finding looks. Fix First classifies the same findings by what each one is doing to your traffic: broken while earning, recoverable losses, upside, housekeeping. 13 reports over one crawl.
- Traffic 4 reports off your GA4 property: Overview, Acquisition, Engagement, and Conversions & Revenue. Same property picker, same date range and same comparison period as Search Console, so clicks and revenue sit on one timeline.
- Brand Brands, products, competitors, sectors, audiences, topics and markets, edited once and used by every prompt, query and report. Standardize merges the name variants an answer engine throws at you so NIKE, Nike and Nike Inc count once.
- Actions Alert rules on clicks, impressions, CTR and position, checked on every Search Console sync, with anomaly detection running beside them. What fires becomes an owned task with a status and a due date.
The next report goes out on its own.
Connect a property, pick weekly or monthly, type the addresses — on any plan.