Keep every answer, word for word.
Prism stores the complete response, not a score. When a report says a rival was named ahead of you, you can open the answer and read the sentence.
Asked live. Stored whole.
You get the answer a customer would get today, not last year's training data — the engines are asked with live web search on wherever they support it.
- The whole response
- Kept word for word, so every number on every report traces back to the sentence it came from.
- Taken apart
- Whether you were named and how early, the sentiment around it, every rival that appeared, every URL cited, and the searches the engine ran first.
- Priced before you run
- The credit cost of a schedule is on screen while you are choosing it, and an engine that does not come back is not charged for.
What a run does, in order.
Your prompt, worded the way a customer types it.
- ChatGPT
- Claude
- Gemini
- Perplexity
Asked on the schedule you set.
The whole answer stored, word for word.
- Named, and how early
- Sentiment around it
- Brands beside you
- URLs cited
- Searches it ran first
Parsed from the stored text, so every fact traces back.
Prompt templates come from your brand vocabulary rather than a generic list, and because the text is kept, a brand-alias merge made later re-counts the answers you already hold.
Frequently asked questions
Which engines does Prism ask?
ChatGPT, Claude, Gemini and Perplexity. Three of the four are asked with live web search turned on, so the answers reflect what the engine can find today rather than what it memorised in training. Perplexity always searches the web.
What gets stored from a run?
The complete answer text, word for word. From it Prism pulls whether your brand was named and how early, the sentiment around the mention, every other brand that appeared, every URL cited, and any follow-up searches the engine ran before replying.
What does a run cost?
Four credits for an answer fetched with live web search, two for a cached one. Ten prompts across all four engines is roughly 140 credits, and the cost is shown before you schedule the run. Credits reset monthly and do not roll over.
What happens if an engine fails to answer?
You get the credits back. Prism refunds the whole run when every answer fails, and the failed portion when only some do.
How does this help me rank in ChatGPT?
It gives you the evidence to work from: every answer stored word for word, who was named and how early, and which pages the engines cited. That tells you which questions you are losing, to whom, and which pages are doing the winning, so the work you choose runs on what the engines actually said rather than on guesses.
Elsewhere in Prism
Stored answers go three places next
- AI Visibility 18 reports over the stored answers, from Share of Voice to Citation Gap to Fan-Out.
- Brand The vocabulary that decides what counts as a mention of you, and merges the variants engines use.
- Data warehousing The AI ↔ SEO Bridge joins prompts to real Search Console queries by meaning rather than by wording.
The other four features
- Data warehousing Google serves a rolling 16 months and drops the rest. Prism syncs your Search Console data into its own store every day and keeps it, re-pulling the last few days because Google revises recent numbers, so your history carries on past Google's cap.
- Site crawling Prism crawls your whole site, scores each page with Lighthouse, and reads the X-Robots-Tag response header as well as the robots meta tag. Compare any two runs to see exactly what a release changed.
- Smart Campaigns Define a campaign by URL and query patterns, give it a start and end date, and Prism tracks that whole group as one thing. The indexed view rebases every campaign to 100 so a big one and a small one are finally comparable.
- Segments A segment is a saved query group or URL group built from plain rules. Pick one in the toolbar and every Search Performance report stays scoped to it, so brand against non-brand is one click rather than a rebuild.
Read one real answer first.
Write the question your customers would ask, point it at all four engines, and read what comes back word for word — your first scan is covered by the 100 credits every new account carries.